Airrack hid in MrBeast’s grocery store and turned it into a 16.8M-view video

Airrack found a way to ride one of MrBeast’s biggest videos in a long time. His upload “I Hid In MrBeasts Grocery Store” sits at No. 3 on Tubefilter’s Oct 14 ranking of the week’s most-watched branded YouTube videos, with 16,810,878 views and a DraftKings sponsorship.

What he did

MrBeast’s “Eat Everything In A Grocery Store, Win $1,000,000” takes place in a giant grocery store set. Airrack, per Tubefilter, was “hiding” on set during that challenge. What’s Trending says he was disguised as a production crew member and built a hidden compartment right beside the contestants.

Tubefilter adds that Airrack also “popped over to the Sidemen and Nick DiGiovanni and piggybacked their productions, too.”

The numbers

MrBeast’s video took the No. 1 slot with 255,794,891 views and four sponsors: Google Fitbit Air, Kizik, iFit and Good Ranchers. Tubefilter calls that the highest view count it has seen for a MrBeast video “in quite a long time,” while noting it may be due partly to YouTube’s recent change in how it counts public views.

Tubefilter’s take on the Airrack entry: “MrBeast isn’t the only one making money off his grocery store video.”

A format, not a one-off

What’s Trending frames the stunt as part of a “signature blueprint” Airrack has refined over years, rather than an organic crossover planned by MrBeast. The site says viewers speculated about an “interconnected YouTube cinematic universe” when the hidden creator appeared. The outlet’s argument: shared production stages and stealth formats are a way to grow collaboratively.

What the sponsor did

Airrack’s video carries a DraftKings integration. Per Tubefilter, he tells viewers that anyone who joins the daily fantasy site for the first time can turn “$5 into $150 in total bonuses.” Tubefilter adds: “but I’d read the fine print.”

Why it matters

The ranking shows how one viral set can feed more than one video. A creator who shows up nearby, with a different sponsor and his own audience, can pull in millions of views of his own.

Tubefilter’s list comes from Gospel Stats data and includes only videos launched with an official brand partner. Neither source cited here reports MrBeast’s team commenting on Airrack’s stunt.