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Creator economy & brand news

Creator businesses, brand deals and legal disputes in the news. Each story separates public announcements, attributed allegations and responses from the people involved.

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Money Tea level Mild MrBeast’s company names its first CMO, and she comes from Feastables Beast Industries promoted consumer goods president Michelle St. Jacques to chief marketing officer while she keeps running Feastables, per a… 4d ago · 2 min read

Money Tea level Warm MrBeast and Mastercard announce co-branded card plans, no details yet Oct 27 · 2 min read

Money Tea level Mild Creators now have an SBA code: what it does and doesn’t get you Oct 21 · 3 min read

Money Tea level Mild Sam and Colby relaunched XPLR Club, their paid fan hub with 100+ hours of video Oct 19 · 2 min read

Money Tea level Warm Lunchly explained: MrBeast, Logan Paul and KSI’s lunch kit and its health fight Oct 19 · 2 min read

Money Tea level Mild Kim Kardashian’s Skims hit a $5B valuation in its last round: how celebrity brands get that big Goldman Sachs Alternatives led a $225M round announced Nov 12, 2025; Skims said it expected to pass $1 billion in 2025 net sales. Oct 19 · 2 min read

Money Tea level Mild MrBeast made $300M while nearly half of US creators earn under $10K: the pay gap Oct 19 · 2 min read

Money Tea level Mild TikTok Shop’s Q4 2026, explained: what sold last holiday and how creators get paid Oct 19 · 2 min read

Money Tea level Mild Pokimane got her own Chipotle bowl, and it was online-only for two weeks Oct 19 · 2 min read

Money Tea level Warm Logan Paul, Kardashian, Jenner brands in court: five cases and who alleges what Oct 19 · 2 min read

Money Tea level Mild Khaby Lame is a Dakar Youth Olympics ambassador, and the $975M deal headline needs context The Games open Oct 31. Meanwhile the $975M figure tied to his business deal is paper value in a thinly traded stock that has since crashed. Oct 19 · 2 min read

Money Tea level Mild Emma Chamberlain’s coffee brand drops a second Pinterest collab, with a $98 top item Oct 19 · 2 min read

Money Tea level Mild CAA and TPG’s $250M Compound wants to buy YouTubers’ companies: explained Oct 19 · 2 min read

Money Tea level Mild MrBeast’s company is building a creator marketplace for big brands: Vyro, explained Oct 19 · 2 min read

Money Tea level Mild Creator Authority sold to Billion Dollar Boy as deal count climbs 23%, adviser says Oct 19 · 2 min read

Money Tea level Warm MrBeast’s new video plugs Step, the banking app Sen. Warren questioned In an Oct 17 video, MrBeast said he put $175,000 into each winner's Step account. Beast Industries bought the teen banking app in February. Oct 19 · 2 min read

Money Tea level Mild MrBeast’s $300M tops Forbes’ 2026 Top Creators; the top 50 passed $1 billion Oct 19 · 2 min read

Money Tea level Mild Jake Paul’s business empire, explained: MVP, Anti Fund, Betr and W Oct 19 · 2 min read