Lunchly explained: MrBeast, Logan Paul and KSI’s lunch kit and its health fight

Lunchly is the packaged lunch kit from MrBeast, Logan Paul and KSI, launched on Sept 16, 2024, according to Forbes. It was pitched as a healthier take on Kraft Heinz’s Lunchables, and Consumer Reports has since disputed that.

Here’s the short version, with the company’s reply.

What it is

Wikipedia describes Lunchly as a joint venture of the three creators. Consumer Reports says the kits include a meal, a Prime Hydration drink and a small chocolate bar; Wikipedia says the bar is from Feastables, MrBeast’s chocolate brand. Fortune, citing Bloomberg, reported in March 2025 that MrBeast’s company, Beast Industries, is a shareholder in Lunchly.

The health claim

Consumer Reports says Lunchly’s website compares its kits with Lunchables on calories, sugars, protein and electrolytes, but not the full nutrition label. CR’s nutritionist Amy Keating said some of Lunchly’s claims, like being lower in sugar, are “technically accurate,” but “when you consider the overall nutritional picture, Lunchly kits aren’t healthier.”

What Consumer Reports found

On July 31, 2025, Consumer Reports published results from testing three Lunchly kits, tested in early 2025:

• Lead and cadmium were detectable in all three. Lead measured 78% (The Pizza), 56% (Fiesta Nachos) and 36% (Turkey Stack ‘Ems) of CR’s “Level of Concern.”
• CR’s earlier tests of Lunchables found lead at 69% to 74% of that level, so Lunchly was in a similar range.
• Lunchly kits had 30 to 90 fewer calories than the comparable Lunchables kits CR checked, a difference CR called small.
• Sodium on the labels was 34% to 49% of the daily limit for ages 4 to 8.

No Lunchly kit went over CR’s Level of Concern for lead, but two came in above half of it. CR’s James E. Rogers said, “there is no safe level of lead,” and that the risk comes from frequent exposure over time. CR also says its results are a snapshot, not a measure of compliance with California law.

Lunchly’s response

Per CR, the company described heavy metals as “naturally occurring and are often in a variety of foods.” Lunchly also told CR, “Safety and nutrition are our top priority,” and that its labels follow FDA, USDA and industry guidelines.

Why it’s a creator-money story

Where it stands

That test is more than a year old, and as of Oct 19, 2026 we found no newer testing and no public sales numbers for Lunchly in the sources we checked. We can’t say how it’s selling.