MoneyConfirmed Mild tea

Emma Chamberlain’s coffee brand drops a second Pinterest collab, with a $98 top item

The 'Wilderkind' range runs $18 to $98, and Variety says her first Chamberlain Coffee cafe opened in LA in May.

Photo: Lissa Ray, CC BY 3.0, via Wikimedia Commons. Illustration: NewsThat.Rocks

The tea in 3

  1. Chamberlain Coffee and Pinterest launched a second collaboration on Oct 1, built around the 'Wilderkind' trend.
  2. The range includes almond coffee, blueberry syrup, a mug, a plate and a blanket, priced $18 to $98, per WWD.
  3. Variety reports Chamberlain's first cafe opened in Los Angeles in May and she plans to be less front-and-center.

Emma Chamberlain is back in the feed, at least through her coffee brand. Chamberlain Coffee and Pinterest revealed their second collaboration on Oct 1, a limited-edition range inspired by the “Wilderkind” trend from Pinterest’s 2026 Predicts report, according to WWD.

What’s in the collection

WWD and Sporked list an organic, almond-flavored coffee blend, a blueberry natural syrup, and a Wilderkind-themed mug, plate and picnic blanket. Sporked says the mugs and plates are handmade by Sophie Ceramics, and describes the almond coffee as having notes of nuts and marzipan, in ground or whole bean.

$18-$98price range, per WWD
2ndPinterest collab
Mayfirst cafe opened

It builds on a 2025 partnership. Sporked notes Pinterest picked a “fisherman aesthetic” last year, and this time the trend is nature and unplugging.

I was really drawn to the idea of taking inspiration from nature in its purest form, something I haven’t experimented with nearly enough creatively.— Emma Chamberlain, via WWD

The first Chamberlain Coffee cafe

In an interview with Variety, Chamberlain talked about the brand’s first brick-and-mortar store, which opened in Los Angeles in May after being in progress since the company’s founding six years ago. She said it exists in a “way that truly embodies what I have always dreamed a cafe of mine would.”

The bigger change is her role. Variety says she realized tying the company’s success to her personal prominence was unsustainable. The balance now is being involved without being at the forefront of every campaign. She noted that as founder it doesn’t “necessarily make sense for me to be completely invisible.”

Why Pinterest

Chamberlain told Variety the Pinterest tie-up felt “organic” because it is one of the few platforms she uses as a consumer in a way she feels good about: “It’s algorithmically built to inspire you to make stuff.”

The quiet stretch

Per Variety, Chamberlain announced in April that she was taking an indefinite break from her podcast “Anything Goes,” and hasn’t posted a YouTube vlog, the format that made her famous in 2017, in years. She says her time offline is not permanent: “I want to create things.”

She also said she senses a major shift coming in how people consume content, and that she is quietly preparing to be part of it, without rushing back for the sake of posting.

What happens next

The collection is available on Chamberlain Coffee’s website and Pinterest profile. Whether she returns to video is the open question, and so far she hasn’t set a date.

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