Logan Paul, Kardashian, Jenner brands in court: five cases and who alleges what

Putting your name on a product makes money. It also puts your name in the court filing. This fall, Prime (co-owned by Logan Paul and KSI), Lemme (co-founded by Kourtney Kardashian Barker) and 818 Tequila (launched by Kendall Jenner) are each facing consumer lawsuits, and two other creator cases landed too. In each of the three, the defendants are the companies, not the celebrities.

All of these are claims by one side unless a court says otherwise. Here’s each case, kept to what court records and reporters say.

Prime: the devices case

In Kennedy et al. v. Prime Hydration LLC, plaintiffs allege Prime Energy was styled to look like caffeine-free Prime Hydration and could confuse buyers, including children, per their law firm, Sterlington PLLC. A Kentucky magistrate judge ordered Prime to search Paul’s and KSI’s personal devices, Law360 reported on July 13. Sterlington says Prime objected and lost on Aug 21. It’s about evidence, not liability. We found no public comment from Prime, Paul or KSI.

Lemme: the “natural GLP-1” claims

A proposed class action filed July 13 alleges Lemme sold its GLP-1 Daily capsule as a natural alternative to prescription drugs without enough science, per Open Class Actions. The defendant is Lemme Inc.; Kardashian Barker isn’t. The tracker says Lemme hadn’t responded in court, and we found no public comment on this suit.

818 Tequila: the “100% agave” ruling

On Oct 7, Judge Matthew Kennelly of the Northern District of Illinois ruled on a consumer class action against Calabasas Beverage Company and 818 Spirits, per Law Commentary. The plaintiffs allege lab testing found signatures inconsistent with 100% agave, and that “handcrafted” and “small batch” are misleading. The Spirits Business says Jenner launched 818 in 2021; she is not listed among the defendants in either report.

The “100% agave” and “handcrafted” claims survived. The “small batch” claim was dismissed because no measurable standard was identified. 818 argues its certification under Mexico’s tequila regulator should limit a U.S. court’s review; the judge deferred that. In a separate Florida suit over the same “100% agave” claim, an 818 representative told The Spirits Business such lawsuits are “without merit” and that the tequila is “certified 100% agave azul.” We found no 818 statement on this Illinois ruling.

LaBrant Fam: creators on the other side

Sometimes the creators are the ones suing. Bloomberg Law reported on Sept 14 that Cole and Savannah LaBrant sued Jams Frozen PB&J in Delaware’s Chancery Court. They allege the startup held paperwork for months, switched an equity payment from shares to smaller options, then walked away after a different brand they endorse showed a rival product in a video. We found no response from the startup.

Gellaw v. Google: a creator loses

YouTube creator Abebe Gellaw sued Google, YouTube and Alphabet over his channel’s termination and alleged unpaid ad revenue. The Eastern District of Virginia dismissed the complaint in an opinion dated Sept 19, Virginia Lawyers Weekly reports. The court found, among other things, that the antitrust claim alleged harm to him rather than to competition.

Where it stands

Apart from the Google dismissal, every case above is still moving or just ruled on procedure. None decided whether a brand did what’s alleged, and we’ll update as dockets move.