Fishtank turned a Canal Street clothing store into a 24/7 livestream
"As Seen On" puts employees and shoppers on camera around the clock, and viewers can interact with paid text-to-speech.
The tea in 3
- Fishtank launched "As Seen On," a spinoff set in a working clothing store on Canal Street, New York.
- Employees and customers are on camera in a 24/7 stream, and viewers interact through text-to-speech and other paid features.
- Fans on the Fishtank subreddit are split between jokes and "let them cook."
Fishtank, the livestreamed reality show, has a new spinoff set inside a real clothing store. “As Seen On” launched around Sept 8 on Canal Street in New York City, with staff and customers on camera, Dexerto reported.
The setup
Fishtank announced it on Instagram with the line “New show starting now, AS SEEN ON, your new favorite retail chain.” Viewers follow camera feeds on fishtank.live and interact through text-to-speech messages and other paid features. On Fishtank’s cast page, participants are listed as “Employees,” and As Seen On appears separately from the numbered seasons, per Dexerto.
How it differs from regular Fishtank
According to Wikipedia, Fishtank is a 24/7 livestreamed reality competition created by Sam Hyde and Jet Neptune that premiered in April 2023. Contestants live in a camera-covered house, and viewers pay for real-time features like sound effects and text-to-speech. Dexerto notes the team has experimented with spinoffs before, including Vampire Bloodgames, a survival-themed show in the woods.
vs
What it’s like inside
One Reddit user who said they attended the grand opening described waiting about 10 minutes, signed a waiver to enter, and found employees eager to chat. They called it “overall a good experience” and said they would probably return.
Fan reaction
Fishtank was a show designed for the unemployed. Now we’re watching people have jobs.— a Reddit commenter, quoted by Dexerto
Another commenter wrote, “I’m willing to let them cook, it has potential if they play it right.”
The bigger picture
Wikipedia describes Fishtank’s reception as mixed and polarizing, with a sizeable and dedicated fanbase. It also notes that in January 2026 the producers said they would put more effort into daily recap videos instead of full edited episodes.
What happens next
The store is live now. Whether “As Seen On” becomes a regular part of the Fishtank lineup is unclear.
The pitch
The idea is straightforward: take the Fishtank formula of constant cameras and viewer-controlled chaos, and drop it into a normal workplace where real shoppers walk in. The waiver at the door is part of the deal. Whether the novelty lasts depends on what happens on camera, which Dexerto’s report, written at launch, can’t tell us yet.
Poll
Would you shop in a store that's livestreamed 24/7?
Your reaction?
Receipts
Where this story comes from. We link primary posts and the outlets that reported them.
Fishtank Something wrong or missing? Send a correction · How we report
