Numa Numa Guy and Tay Zonday reunite in a Firefox ad people call better than Rewind

Firefox’s new ad reunited a lineup of 2000s-era meme stars, and the internet is calling it better than YouTube Rewind. Mozilla posted the minute-long spot on Oct 25 as part of a “Come Back to Firefox” campaign, and Dexerto reports it had passed 8 million views by Oct 27.

The cast includes Numa Numa Guy, Tay Zonday of “Chocolate Rain,” Annoying Orange, Overly Attached Girlfriend and Chuck Testa.

The pitch

The ad opens with a question: how is the internet less private than in 2006, when the whole family shared one computer? Firefox’s post says the internet used to be “weird, personal, and all of ours,” so it got “your favorite meme legends back together to say it louder: What happened to the internet?”

What happened to the internet? It used to be fun.Numa Numa Guy, in the opening of Firefox’s “Come Back to Firefox” ad, as quoted by Mashable

Mashable lists the full cast as Numa Numa Guy, Bad Luck Brian, Overly Attached Girlfriend, Where the Hell is Matt?, Kelly’s Shoes, Annoying Orange, Apparently Kid, Tay Zonday, Chuck Testa and Success Kid.

Where they are now

Mashable says the video is not AI-generated and shows the real people “as they are today.” Dexerto says some viewers were surprised by how different the cast looks now, naming Apparently Kid and Bad Luck Brian as two who have “grown up in a pretty big way.”

Why a browser is selling nostalgia

Mashable frames the campaign as a pitch to pull people away from Chrome and its AI features, back toward the era when Firefox held up to 32 percent of the browser market. Today that estimate sits at 2.8 percent. Mozilla’s own pitch points to a built-in free VPN, controls for how much AI you want in the browser, and an ad blocker on mobile.

Mozilla Chief Marketing Officer John Solomon told Mashable the goal was to bring back the feeling of the internet’s heyday.

None of them were trying to go viral. They were normal, everyday people who were using the internet.John Solomon, Mozilla CMO, in a statement to Mashable

The Verge’s Terrence O’Brien described the ad as a trip back to when memes were new and the amount of data tech companies collected about you was “slightly less creepy.”

The Rewind comparison

Dexerto says the Rewind comparison came from viewers, not Firefox. One replied asking why it was better than YouTube Rewind, and another called it “somehow, the best YouTube Rewind ever.”

YouTube has removed the original Rewind uploads from the platform, according to Dexerto, though unofficial reuploads are still live. Ryan Higa also said in 2025 that he was “lied to” about parts of filming one.

What happens next

The ad is still spreading, and Mozilla’s post on X was the first of a thread. Whether more spots are coming is still open.