Who is Vanillamace? The blind-box streamer up for three 2026 Streamer Awards
She left her job in 2024, went viral unboxing Pop Mart toys, signed with UTA, and is now a face of Boy Smells perfume.
The tea in 3
- Vanillamace (VNLLA) has 1.2M Twitch followers and 2.1M YouTube subscribers, per her Wikipedia page.
- She is nominated in Best Stream Duo (with Katie B), Best Reality Streamer and President of Chat at the 2026 Streamer Awards.
- Variety reported she signed with UTA on Sept 8, 2025; Wikipedia says she became Boy Smells' Vanilla Era perfume face in April.
Vanillamace, who also goes by VNLLA, is an American streamer and YouTuber from Connecticut. She has 1.2 million Twitch followers and 2.1 million YouTube subscribers, according to her Wikipedia page, which also says she has been on Twitch since 2020 and on YouTube since 2024.
On Oct 16, she was nominated in several 2026 Streamer Awards categories, per Geo News’s full list.
How she blew up
Per Wikipedia, citing Teen Vogue, she left her job in 2024 to create content full time after finding success on Twitch. Her breakout came in 2025, when a Pop Mart blind box video in which she kept pulling a Skullpanda keychain she didn’t want went viral. Mashable says the video passed 15 million views. Variety, citing her agency UTA, reported her TikTok following climbed from 300,000 to 3.8 million in three months.
Timeline
- Signs with United Talent Agency, per Variety.
- Featured on “Bing Bong,” the focus track from bbno$’s self-titled album, per Rolling Stone.
- Performs in an in-game concert in the video game Peak, alongside bbno$ and Ironmouse, per PC Gamer.
- Announced as the face of Boy Smells’ Vanilla Era perfume, per Wikipedia citing Hypebae. Mashable also lists Boy Smells among her brand collaborations.
The 2026 Streamer Awards
Per Geo News, she is nominated for:
Those are Best Stream Duo (as “Katie B + Vanilla Mace”), Best Reality Streamer, and President of Chat, the new name for Best Just Chatting Streamer.
In 2025, she was nominated for Best Breakout Streamer and the Sapphire Award, per Wikipedia.
What the categories mean
Geo News says this year’s ceremony has 37 categories and will stream live on Twitch and YouTube, hosted by QTCinderella. “President of Chat” is the 2026 show’s name for Best Just Chatting Streamer, per Wikipedia. Best Reality Streamer is also on her list alongside Cinna, Yonna, Maya Higa and ChristinaAndAmber.
Her duo nomination pairs her with Katie B, whose own nominations include Best Sports Streamer and Best Breakout Streamer.
Why she is everywhere
Her path is a creator-economy template: a viral product moment, a talent agency, a brand deal, a music feature. Whether it converts into trophies comes down to a public vote, with winners to be announced Nov 12.
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Receipts
Where this story comes from. We link primary posts and the outlets that reported them.
- Geo News — Streamer Awards 2026: full list of nominees across 37 categories 2026-10-17
- Variety — TikTok and Twitch Star Vanillamace Signs With UTA 2025-09-08
- Mashable — Vanillamace is turning everyday chaos into a massive TikTok following 2026-06-02
- PC Gamer — Peak just added an in-game concert starring rapper bbno$, but it's gone tomorrow 2025-12-14
- Wikipedia — Vanillamace 2026-10-19
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